Privacy Policy for Fye
Last updated: 27 Oct 2025
Thank you for visiting Fye . This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.demo.com
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site.
We refer to this automatically collected data as “Device Information.”
We collect Device Information using the following technologies:
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Cookies — Data files placed on your device or computer, often containing an anonymous unique identifier. Learn more about cookies and how to disable them at www.allaboutcookies.org.
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Log files — Track actions on the Site and collect data such as your IP address, browser type, internet service provider, referring/exit pages, and timestamps.
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Web beacons, tags, and pixels — Electronic files that record information about your browsing behavior.
Additionally, when you make or attempt to make a purchase through the Site, we collect certain details from you, including your name, billing address, shipping address, payment information (including credit card details), email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this policy, we mean both Device Information and Order Information.
How We Use Your Personal Information
We use the Order Information we collect to:
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Process and fulfill your orders (including payments, shipping, and confirmations).
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Communicate with you about your order.
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Screen for potential risk or fraud.
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Provide information or advertising related to our products and services, in line with your preferences.
We use Device Information to help us detect potential risk and fraud (especially your IP address), and to improve and optimize our Site — for example, by analyzing how customers browse and interact with our Site and assessing the effectiveness of our marketing campaigns.
Sharing Your Personal Information
We share your Personal Information with third parties to help us operate our business and provide our services, as described above.
For example, we use Shopify to power our online store — you can read more about how Shopify uses your Personal Information here.
We also use Google Analytics to help us understand how our customers use our Site — read more about how Google uses your information here, and opt out of Google Analytics here.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests such as subpoenas or search warrants, or otherwise protect our rights.
Behavioural Advertising
As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may interest you.
You can learn more about how targeted advertising works by visiting the Network Advertising Initiative’s (NAI) educational page here.
You can opt out of targeted advertising by using the links below:
You can also opt out of some of these services through the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/.
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a “Do Not Track” signal from your browser.
Your Rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your data be corrected, updated, or deleted.
If you wish to exercise this right, please contact us at the email below.
Additionally, if you are a European resident, we note that your information is processed to fulfill contracts (such as order fulfillment) or pursue our legitimate business interests. Your data may be transferred outside of Europe, including to Canada and the United States.
Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete it.
Changes
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.
Contact Us
For more information about our privacy practices, questions, or complaints, please contact us at:
customercare@fyeactive.com
Fye Activewear Ltd
Re: Privacy Compliance Officer
